AgriWorld Exchange, founded in 2007 in Menlo Park, California, brings together buyers and sellers of fresh produce in a secure, open-market online trading community. AgriWorld Exchange speeds up the traditional flow of business by allowing growers-shippers, produce wholesalers, supermarket retailers and other agri-traders to meet new customers and conduct business 24 hours a day, seven days a week. The Company was founded by produce industry experts from the grower/shipper, broker, wholesaler and retailer markets, and boasts an impressive management team with strong e-commerce and high technology expertise. AgriWorld Exchange is committed to transforming the way agricultural products are traded worldwide. For more information on the company, visit the web site at http://www.agriworldexchange.com.


What Blue Book information is available to Members via AgriWorld Exchange?

AgriWorld Exchange users who are also Blue Book members are permitted to obtain Blue Book rating content on potential buyers or sellers of fresh produce. The user will be able to click on a specific company and determine, through the Blue Book rating, the reported integrity and ability of the company as conveyed through the trusted “x-rating.” Information provided by the rating system can help a potential trading partner make a safe and profitable decision. The rating information will be directly accessible through the AgriWorld Exchange platform, provided the user is also a Blue Book member.

An AgriWorld Exchange subscriber who is buying fresh produce will be able to instantaneously access Blue Book rating information on potential sellers without having to open another window, logon to the Blue Book system, do a company search, and then return to the AgriWorld Exchange platform. The system is even more powerful when the buyer is evaluating several potential sellers; in that case, he can compare the Blue Book ratings of all the potential sellers at the same time. This is due to the fact that AgriWorld Exchange will be able to show rating information on up to ten companies at a time.

Similarly, if a seller has one or more offers on his posted produce, he can identify the buyer and, if the seller is a Blue Book member, he can see the rating of the potential buyers.